Division of Governmental Studies and Services

Stowell Datasets Digital Archive

Leigh Stowell & Co.

digital archive of psychographic data

The gift of the Stowell Datasets to the College of Liberal Arts (and continued gift of new datasets) provide a unique opportunity for WSU to facilitate access to a valuable research resource.

The datasets include over 350 individual major media market surveys (CATI, Random Digit Dialing telephone surveys) collected over the period 1989-2001 and feature approximately n=1,000+ respondents for each market for each year.

Principal elements of survey content

Common content across major U.S. & Canadian media markets

Psychographics

Demographics

Market-specific content

Access Data

Division of Governmental Studies and Services, PO Box 645131, Washington State University, Pullman WA 99164-5131, 509-335-3329, Email Us